The 12-Week Lifestyle Transformation

The complete program
that finally makes it stick.

A step-by-step coaching experience built around the 5 Pillars of Progress, weekly mentorship, and a 15+ resource workbook — designed to transform how you train, eat, and think about fitness for the rest of your life.

Three phases. Twelve weeks. One transformation.

Each phase builds on the last, layering in skills, intensity, and identity work in the right order — so nothing gets skipped and nothing gets overwhelming.

Phase 1 · Wks 1–4

Build the Foundation

Establish your baseline, lock in the 5 Pillars of Progress, and learn the fundamentals of training and nutrition with full structure and support.

Phase 2 · Wks 5–8

Develop the System

Layer in progressive overload, advanced nutrition strategies, and recovery work. This is where measurable results start showing up.

Phase 3 · Wks 9–12

Cement the Change

Break plateaus, build long-term habits, and transition into life after the program. You leave with a system — not a dependency.


The five habits behind every result.

Real transformation comes from consistently executing a small number of core habits. These five drive nearly all progress in strength, fat loss, and overall health — and they're the foundation we build everything on.

1

Protein Intake

Protein supports recovery, builds and maintains muscle, and keeps you full throughout the day. We dial in your individual target and build it into your meals from week one.

Target: 0.7–1g per lb of goal bodyweight
2

Strength Training

Resistance training builds muscle, increases metabolism, strengthens bones, and improves mobility. Your structured workouts are designed around your level, schedule, and equipment.

Target: 3–5 structured sessions per week
3

Daily Movement

Steps drive fat loss outside the gym, support cardiovascular health, and reinforce an active lifestyle. We set a realistic daily step goal that fits your life.

Target: 8,000–12,000 steps per day
4

Sleep

Sleep is when your body repairs muscle, regulates hormones, and restores energy. We treat sleep as a performance habit, not an afterthought.

Target: 7–9 hours per night
5

Hydration

Hydration supports energy, digestion, training performance, and overall health. Simple guideline, daily target, and a habit you actually keep.

Target: ~½ your bodyweight in oz of water per day

Twelve weeks. Twelve focused lessons.

Each week introduces a new lesson, paired with weekly coaching, check-ins, and a habit scorecard. The progression is intentional — you learn what you need, when you need it.

1
Week

Beginner Blueprint + 5 Pillars of Progress

Establish baseline, take starting metrics, and lock in the foundational habits that drive every result.

2
Week

Calorie Tracking, Meal Planning & Weightlifting Mechanics

Learn how to fuel your body and how to move under load — without obsession or overwhelm.

3
Week

Eating Out Mastery

Strategies to stay on track at restaurants and social events without missing out on the parts of life you love.

4
Week

Understanding the Scale: Water Weight & Fluctuations

Learn how to read the scale honestly — so daily noise stops derailing your progress.

5
Week

Progressive Overload & Muscle Growth

The simple system that keeps your training producing results, week after week.

6
Week

Stretching & Flexibility

Mobility work that protects your joints, improves your lifts, and keeps you moving well long-term.

7
Week

Sleep Optimization

Treat sleep as a performance habit. Recovery, hormones, and energy all start here.

8
Week

Busy Week / Travel Protocol

What to do when life gets in the way — simplified workouts and nutrition for chaotic weeks.

9
Week

Breaking Through Plateaus

Why progress stalls — and the practical levers to pull when it does.

10
Week

Making Fitness Fit Your Life

Build a long-term framework that flexes around your real schedule, not an idealized one.

11
Week

Long-Term Nutrition & Maintenance

How to eat like the person you've become — for life, not just the next 12 weeks.

12
Week

Final Progress Check + Next Steps

Review your transformation, lock in your maintenance plan, and walk away with a system you own.


15+ resources. Yours to keep, forever.

Every lesson lives inside a structured workbook you keep for life — a reference library you'll return to long after the program ends.

Beginner Blueprint
5 Pillars of Progress
Habit Tracking System
Calorie Tracking & Meal Planning
Weightlifting Mechanics
Eating Out Mastery Guide
Understanding the Scale
Progressive Overload & Muscle Growth
Stretching & Flexibility
Sleep Optimization
Busy Week / Travel Protocol
Breaking Through Plateaus
Making Fitness Fit Your Life
Long-Term Nutrition & Maintenance
Daily 5-Minute Check-In
Weekly Pillar Scorecard

The complete coaching package.

More than a workbook. More than a workout plan. A full coaching experience built to get you to the finish line — and beyond.

Weekly Check-ins + Text Accountability

Submit photos, weight, and habits each week. I respond personally — no auto-replies, no ignoring you.

Customized Workout Programming

Every workout is built around your starting point, your equipment, and your real schedule. Programmed week-by-week so progress never stalls.

Personalized Nutrition Plan

A custom calorie and macro target built around your body and goals — with simple meal frameworks and guidance on eating for the way you actually live.

Full Progress Tracking System

Weight, photos, measurements, habit scorecards — all tracked weekly so you can actually see how far you've come.

Training Video Library

Short demo videos for every exercise in your program — proper form, common mistakes, and what to focus on. So you never have to guess if you're doing it right.

Client Workbook (15+ Resources)

Every lesson, system, and worksheet from the program — yours to keep, reference, and reuse for life.


What you walk away with.

Twelve weeks of structured work pays off in tangible ways — physical, mental, and behavioral.

Real, measurable progress in strength and body composition
A nutrition system you understand and can run on your own
Confidence in the gym and around your own goals
Long-term habits that survive vacations, holidays, and busy seasons

One investment. Lifetime skills.

This isn't a gym membership you'll forget about. It's a complete transformation — with everything you need to never start over again.

★ Beginning of Summer · 25% OFF
12-Week Lifestyle Transformation
$1,799
$1,349
You save $450
One-time · Payment plans available
Cohort filling fast 9 of 15 spots filled
  • 12 weeks of 1:1 coaching
  • Weekly sessions (in-person or virtual)
  • Weekly check-ins + text accountability
  • Full progress tracking system
  • Complete Client Workbook (15+ resources)
  • Training video library (proper form for every exercise)
  • Customized workouts + nutrition
  • Identity & habit transformation framework
Book a Free Consultation ↗

Only 6 spots left at this discounted rate. Free intro call required to ensure fit.


What you're probably wondering.

How much time will I need each week? +
Plan on 3–5 workouts (~45 min each), about 15 minutes for your weekly check-in, and 30 minutes for our coaching session. The rest is built into your daily life — steps, meals, sleep, hydration.
What if I'm a complete beginner? +
The program was designed for beginners. Week 1 starts with foundations and the 5 Pillars. You don't need any prior experience — just a willingness to show up.
In-person, virtual, or both? +
Both work. In-person sessions happen across Utah County and Salt Lake County. Virtual sessions are run live over video. Same coaching, same workbook, same results.
What if I miss a week? +
Life happens. We adjust. The Busy Week / Travel Protocol exists for exactly this — so a hard week doesn't turn into the end of your progress.
What happens after the 12 weeks? +
You leave with a long-term maintenance plan, a complete workbook, and the skills to keep going on your own. Continued coaching is available month-to-month for clients who want ongoing support.
Do I need a gym? +
A gym helps but isn't required. We'll design your training around what you have — full gym, home setup, or minimal equipment.

Twelve weeks from now,
you'll wish you started today.

The best next step is a free consultation call. We'll talk through your goals, your starting point, and whether this program is the right fit. No pressure, no commitment.

~20 minutes · Phone or video · Always free